The Survival Strategy of Hong Kong’s Nearly Century-Old Time-Honored Brand “Chicks” | Is the Fourth-Generation Successor Transforming Underwear into Fashion? | Does the Tan Family Motto Emphasize Treating Employees Well? | Chicks | Centaline Family Office | Local Brand | Hong Kong’s Time-Honored Brand

30/08/2025 News 
When it comes to the brand Chicks, people may think of underwear—many even wore its products when they were kids. However, since the fourth-generation successors took over, the brand has even transformed itself into a fashion brand! How has this time-honored brand, which has grown and evolved alongside Hong Kong, adapted to the Hong Kong market? And what is the secret behind the Tan family’s ability to stand firm all these years?

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