Balancing 60+ years of Heritage and Innovation – Interview of Yiufung Store

What does it take for a brand to remain a household name for over six decades? We sat down with Ivan Szeto, the third-generation leadership at Yiufung Store (么鳳), a cornerstone of Hong Kong’s culinary heritage since 1960.

Through our conversation with the third-generation leadership, we explored the delicate balance of preserving a founder’s legacy while navigating a modern retail landscape.