What does it take for a brand to remain a household name for over six decades? We sat down with Ivan Szeto, the third-generation leadership at Yiufung Store (么鳳), a cornerstone of Hong Kong’s culinary heritage since 1960.

Through our conversation with the third-generation leadership, we explored the delicate balance of preserving a founder’s legacy while navigating a modern retail landscape.

Father and son recognize that the focus of inheritance is not on money, but on crisis awareness, the spirit of “Have a look” trial and error, a proactive mindset, productivity and independence.

When it comes to the brand Chicks, people may think of underwear—many even wore its products when they were kids. However, since the fourth-generation successors took over, the brand has even transformed itself into a fashion brand! How has this time-honored brand, which has grown and evolved alongside Hong Kong, adapted to the Hong Kong market? And what is the secret behind the Tan family’s ability to stand firm all these years?

Centaline Financial Group, a subsidiary of Centaline Group, established Centaline Asset Management (Private Wealth) in 2023 and set up a new wealth management center on the 16th floor of Wharf T&T Centre in Harbour City, Tsim Sha Tsui. The center held its grand opening ceremony today (July 31), with Mr. Shih Wing Ching, founder and chairman of Centaline Group, Ms. Shih Wai Kwan, chairman of Centaline Group’s subsidiary, and Ms. Kelly But, founding partner and general manager of Centaline Family Office, officiating the ceremony. Over a hundred prominent figures from the political and business sectors attended to witness another milestone for Centaline Group.

Ms. Kelly But expressed: “I hope that Centaline Family Office will become a strategic partner for our clients, whether in asset management, professional consulting, education, or charity. Whenever they face any challenges in life, they can confidently entrust them to us, saving them more time and effort. I also hope that Centaline Family Office will help more Hong Kong people understand the importance of family legacy. We will promote the family office through seminars, online promotions, and other channels, fostering the development of Hong Kong’s financial industry and hoping to unite the second and third generations of young entrepreneurs to contribute positively to society.”